Jamin Cassidy

Toll Brothers

• Contributed to the design and implementation of an AI-powered assistant, collaborating with product and engineering to define use cases, interaction patterns, and user experience.
• Partnered with Digital Marketing, Research, and QA to define UX testing strategy, aligning on scalable frameworks and experiments that informed product direction.
• Conducted UX audits and usability testing to identify friction points and drive workflow improvements across the product ecosystem.

Toll Brothers

• Led end-to-end UX strategy and design across multiple digital products, aligning user needs with business goals and ensuring consistency across platforms.
• Collaborated with product, engineering, marketing, and analytics teams to deliver cohesive user experiences and inform product decisions.
• Drove the design process from discovery through delivery, using research, data, and stakeholder input to improve user journeys.

Toll Brothers

• Designed cohesive, user-centered experiences across web, mobile, email, and print, maintaining consistency across all touchpoints.
• Translated business and campaign goals into intuitive, visually compelling design solutions that improved engagement and conversion.
• Led creative direction from concept through execution, developing visual systems and aligning stakeholders around a unified vision.

Toll Brothers

• Designed, coded, tested, and launched corporate and community email campaigns across 25 markets in 4 time zones, using Salesforce for efficient execution.